Facebook’s Bet on E-Commerce Remains a Work in Progess as Meta Looks to Revamp its Ads Business

Some retailers say they are frustrated by Meta’s e-commerce rollout. Other stores see the promise of connecting with shoppers through the large user bases of Facebook and Instagram.

Some retailers say they are frustrated by Meta’s e-commerce rollout. Other stores see the promise of connecting with shoppers through the large user bases of Facebook and Instagram.

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